Freddie was created to provide a secure, safe and discreet virtual health care platform connecting PrEP providers and those who need access to it.
Freddie’s brand designer created the visual brand and colour scheme and then handed the reins over to my partner and I to design and develop a beautiful and functional website on a tight timeline. Using their brands colour blocking and photography we reviewed available content and broke down to pair the right copy and imagery together. I added other graphic elements like icons, and the ‘ribbon’ vectors to create recurring elements and visual continuity.
An important part of building out the Who We Are section was creating a unified look and feel for their teams. With Freddie being a telemedicine providing having a face to put to a name can help foster connection and comfort. We opted to pull in some of the line illustrations from the brand work to create a unique brainwork for the founding and care and clinical teams so that their photos could be unified within their section.
View full site here:
https://www.gofreddie.com/
Conceptual illustration work:
To accompany their imagery and colourful brand I created more conceptual (rather than literal) illustrations to pair with different CTA’s, information graphics, and to pair with the results of the online PrEP matching service.
