Logo and packaging created for local Alberta catering and BBQ sauce business JRRR BBQ.
This approach is all about celebrating the 4 unique namesakes of the company and how they are unified in BBQ. Each letter is different font as a nod to the 4 members of the family and infuses personality into the logo. The top right R specifically pulling on inspiration from marquee signs and vintage signage. We’ve incorporated the Texas star and added the shape of Alberta into the top right R in honour of where JRRR got it’s start.
