Benevity Buzz: Newsletter

Benevity Buzz Newsletter
Benevity Buzz is a monthly email created in Marketo; informing clients of upcoming events, employee engagement strategies and how other clients are making impact!

I worked in Marketo for over 2 years and took the process a long way from editing images and text all together in the same text box (Yikes!). A big win for the creative team was designing and implementing a module system that was on brand, customizable (within reason) and gave us lots of options to work. So, whether it’s a client newsletter, product updates, or invitation to Goodness Matters (our user conference). We could create communications with a consistent look and feel without reinventing the wheel every other week.

Below is sample of a typical monthly client newsletter featuring stories from clients, a webinar with registration ‘tickets’, and more community and content announcements. Usually, if applicable I added a little spot illustration, gif, or an icon to accompany stories and call more attention to different pieces throughout.